About Us

Journey, Vision and Mission

Journey, Vision and Mission

Journey, Vision and Mission

We started our journey with a vision to make every home’s water cleaner, safer, and healthier.

Our Journey

Natural Purity began with a simple goal — to bring high-quality water filtration to every home and business in Canada.
We saw how families struggled with hard water, residue buildup, and concerns about contaminants. That inspired us to create reliable, easy-to-use systems that combine advanced purification technology with long-term performance.

From small households to large properties, our certified technicians and expert installers have helped hundreds of customers enjoy water that’s cleaner, softer, and better for their health and appliances.

Today, Natural Purity continues to grow as one of Ontario’s trusted names in residential and commercial water treatment.

Funny how time flies!
54 incredible years since we've started!

Our Vision

To build a future where clean, great-tasting water is accessible to every family — without compromise.
We believe clean water is the foundation for a healthier home, a longer-lasting environment, and a better quality of life.

That’s why we partner with leading suppliers and continuously improve our technology to meet the highest standards in water safety and sustainability.

Our Mission

Our mission is to deliver peace of mind through advanced, eco-friendly water systems that make a real difference in people’s lives.
We focus on three key pillars:
Quality – Tested, certified products that last.
Sustainability – Reducing waste and promoting responsible water use.
Customer Care – Personalized support before, during, and after installation.

Every system we install is backed by professional expertise, reliable service, and our ongoing commitment to your satisfaction.

Team

Team

Team

Faces behind Natural Purity

Certified Installation Technician

installed to the highest safety and performance standards

Certified Installation Technician

installed to the highest safety and performance standards

Certified Installation Technician

installed to the highest safety and performance standards

Water Quality Specialist

recommends the right filtration solutions

Water Quality Specialist

recommends the right filtration solutions

Water Quality Specialist

recommends the right filtration solutions

Customer Experience Manager

Guides homeowners from consultation to installation

Customer Experience Manager

Guides homeowners from consultation to installation

Customer Experience Manager

Guides homeowners from consultation to installation

Maintenance & Service Technician

keep systems running perfectly.

Maintenance & Service Technician

keep systems running perfectly.

Maintenance & Service Technician

keep systems running perfectly.

Sales & Product Advisor

Helps customers explore product options

Sales & Product Advisor

Helps customers explore product options

Sales & Product Advisor

Helps customers explore product options

Operations & Logistics Coordinator

Oversees delivery and scheduling

Operations & Logistics Coordinator

Oversees delivery and scheduling

Operations & Logistics Coordinator

Oversees delivery and scheduling